Create a Consumer Habitat

Retailers have long understood the importance of store environment in enhancing the shopping experience. The outdoor landscape can be a seamless extension of shop interiors, providing indoor/outdoor continuity for a positive shopping experience. Urban forestry can play an important role in business districts. Interior plants and landscape may create store interiors more favourable for retail activity.

(Ref: “Retail and Urban Nature: Creating a Consumer Habitat”, K.L.Wolf, at the People/Plant Symposium, Amsterdam, 2002).